From 93:20 to infinity. Celebrate the 10th anniversary of the iconic 2011/12 title campaign with the new Manchester City Home jersey. The tonal repeat graphic of a digital clock pays tribute to the legendary generation of players and the last-minute strike that marked the beginning of a new era.

In my role, creative director, I led the strategic and concept direction for the creative of the Manchester City 2021/2022 kits. Ideating and collaborating with key stakeholders to build and execute an omni-channel campaign across PUMA, Manchester City and partner channels..

Photographers: Victoria Haydn, Matt McNulty and Tom Flathers

Videographer: LACED Agency

Senior Graphic Designer: Garrick Kwan

Location: Manchester, United Kingdom