It's those sunsoaked days where your bikini is the first thing you put on and the last thing you take off. That old trucker hat begging for salt stains or that dress you throw on to catch the sunset. It's party waves with friends, barefeet and baggy t-shirts... the things that make you feel most like yourself. When you Give Billabong, you give more than just a gift. Here's to warm waves & Holidays. Give Billabong.

In my role, senior art director, I concepted the Billabong Women’s Gifting campaign, was the on-set creative lead and oversaw the production of visuals in pre and post production. Creative was used across print and digital including landing pages, catalog, in-store signage, lookbook, emails, social imagery.

Photographer: Dani Hobson