Mirage Sport is ready to put on a show. With a design inspired by the world of DJs and electronic music shows, it is a fusion of street and classic sport, with an exploration of new lines and construction.

In my role, associate creative director, I led the strategic and concept direction for the creative of the DJ Snake Mirage Sport Remix collection. Ideating and collaborating with key stakeholders to build and execute an omni-channel campaign.

Photographer: Nicolas Geradin

Videographer: Charles-Edouard Dangelser

Location: Paris, France